Imagine it’s the year 2004. Alex is looking to release a book and set up a blog. He’s sure that he’d be successful, but he’s only worried about one thing: he doesn’t know how to ensure that his book reaches the right target audience who could enjoy his book during that period of time.
However, only a few advertisement forms are available, like print ads, billboards, radio direct mail direct sales, and television.
All of these options were pretty expensive. Their effectiveness couldn’t be accurately determined, and they didn’t let him advertise his content to the appropriate audience. Alex’s book would never find the audience it deserved.
Now let’s look at the same scenario in the present day alongside traditional forms of advertising. Alex would have access to digital marketing, a form of marketing that’s a lot more lucrative, inexpensive, and configurable marketing that would enable marketers to digitally advertise their audience using channels like search engines, websites, social media platforms, and emails, etc.
Among these social media marketing types, cop feels eye social media marketing would allow Alex to use social media platforms for advertising his content to a highly targeted audience. It would help more people learn about his book to increase interaction with his audience. It’s relatively inexpensive unless he goes into advertising and will help him get marketplace insights that might help him understand his audience.
Preferences better, Alex started by taking up a certification to learn about social media marketing. Since he was already familiar with the concept of social media marketing, his next step was to learn about the different types of content he could post on social media.
Some of the most common forms of content that Alex could be images, text, posts, polls, and videos, but over time, Alex noticed that not many people were exposed to his content. Alex needed to advertise his content for that. He would need to use the advertising options provided by social media platforms like Facebook, Instagram, Youtube, LinkedIn, and Twitter.
Most advertising platforms offer users several different options, like image ads. These ads involve using single or multiple images that are attractive and have the optimal amount of text. They also have a call to action that encourages user interaction. Alex could use images from his book to advertise websites that sell his book. More than there are text and post ads, these ads could advertise posts or excerpts from Alex’s blog or his book, further garnering interest from an interesting audience.
He could also use video ads. Alex could use video ads that feature favorable reviews and customer testimonials to advertise his book. Alex could also use lead ads through which he could collect information from users who are interested in a weekly newsletter or regular updates from his blog, but that wasn’t the only thing Alex could do with social media platforms could create a brand for himself and drive audience interest to it engage with them create an identity engage with content finding content that works for him.
Social media platforms also allowed him to target audiences based on demographics like age, location, gender, and much more. In time Alex began to see an increase in the number of viewers coming to his social media page. By extension, the blog he also saw increased the number of people who bought his book, greatly increasing his audience.
Here are some things he learned:
- To set goals that were quantitative smart and follow a constant deadline.
- To understand his audience by engaging and connecting with them.
- To set up a social media calendar to plan competition spills, surveys videos, and more
- Using digital marketing tools and more for lead generation, creating email lists, setting buyer personals, and more visual storytelling with images and videos.
But how did Alex get so good at social media marketing?
Alex had taken up learn’s digital marketing course. Alex had the skills and training to get good at social media marketing, and you can also learn social media marketing. There are many courses online. Go ahead and start the one that is best for you.