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The Role of Social Media in Education | 20214 min read

Role of Social Media in Education

Social Media

Social media has enough tremendous popularity over the preceding years as open-source information and knowledge-sharing platform. Educational institutions are using social media to interact with younger minds. We are seeing mentors leveraging the potential of social media technologies to enrich the overall teaching-learning process in education. We cannot ignore the emerging role of social media in the education process.

It provides students to access useful information and also connects them with learning groups. Other educational systems make their overall learning process more fascinating and engaging.  

Social platforms are almost everyone using and teaming, networking, sharing, generating knowledge, and content. Social media is something that has great value in the context of education. Few ways in which social media are helping professors, students, and universities are mentioned below, have a look.

Benefits of Using Social Media for Education:

#1 – Role of social media in student’s life

Social media splash a significant role in every student’s life. It is often easier and effective to access information, provide information, and communicate through social media. Teachers and students can be connected and make reasonable use of these platforms in the benefits of learning and teaching in education.

#2 – Instant online discussions

Social media is the go-to platform for people to communicate with current staff and students, prospective staff and students, stakeholders, and the wider community can communicate with like-minded individuals and have their problems solved, making friends, and protocols.

Social media is also a tool where students can establish beneficial connections for their careers. As an educational organization, it is important to be as active in many social platforms as possible to create better student engagement strategies and makes learning more interactive and inclusive. Professors and teachers can use their Twitter, or Facebook handles, or even messaging services such as WhatsApp and ZoomApp to hold live sessions.

These enhance the knowledge of students beyond the classroom. They can make discussions relevant to their subjects or scope class assignments on social media platforms. Eventually, Social media enables both teachers and students to stay engaged off-campus.

#3 – Collaborative Learning

On social media, students exchange a lot of information. So, we can use this platform to encourage collaborative learning. Several institutions globally encouraging students to forge international partnerships using social media for taking up some project assignments.

By this, they get connected and learn how to manage projects and coordinate with teams sitting globally along with cross-cultural sensitivities. Similarly, social media have made it easier and faster to interact with peers or teachers about class-related topics.

Social media also familiarizes students with the new work culture of managing work through online engagements are most important in everyday business environments. It teaches them how to develop an online presence by improving their communication skills.

#4 – Data Sharing by Students

Students are continuously pertained to the internet through their smartphones, laptops, or tabs and quickly transmit data to their connections linked with their education. Apart from just sorting out perspectives, they also exchange a lot of valuable information. This information is a lot more informative videos or snapshots and covers useful stuff related to their studies. They deliver beneficial information for classes and examinations.

#5 – Social Media Marketing for Educators

One of the main reasons professors amending to social media in and out of the classroom is to educate and comprehend branding using social media. It alleviates in building a name for them in the educational organization. Facebook, Twitter, Instagram were some of the various blogging sites like YouTube are some social channels where professors can market their expertise. These platforms are most popular among students, and hence, can help in establishing a massive prominence. Eventually, those who does not want his / her work should get acknowledged!

Social networks are endowing students and educational institutions with opportunities to enhance the education system. SlideShare, Quora, and Research Gate, and many application software and websites, are guiding students by providing online tutorials. These platforms offer valuable resource material for enriching the knowledge base.

Educational Faculty can create groups using social media where teachers provide useful information that is going to be accessed by all. It is a good platform for sharing opinions. They can use hashtags to increase the outreach of their academic posts and assignments of students to check engagement levels. As part of their marketing strategy, educators can share supportive and useful information that can positively connect their audience.

#6 – Help in Advance Research

Social media offers collaborative opportunities in advance research initiatives. It is one of the best protocols to take out secondary data. You can conduct a questionnaire to assemble experimenting and find the conclusions of general people and other professionals on a specific subject.

Social media can help educational investigators assemble and generate useful content by serving on collaborative tasks and programs.

#7 – Continue Teaching from Anywhere and Everywhere

Sometimes, it is hard to deal with many students due to variation in prior knowledge during class sessions. However, educators can take the privilege of social media technology to extend teaching hours beyond the classroom.

They can set up Live sessions on any of the social networking applications and communicate to cover up the student doubts. Professors can assign reliable time slots for online discussions to resolve any query with a student. Through Facebook sessions, Faculty can connect with large audiences at one go that was impossible in one class.

Teachers may like to continue engagement with their students even when they are traveling and not attending classes. They can even stream lectures to avoid any cancellation of classes while traveling. If the teacher is unavailable during the actual class time, there must be a Youtube record of lessons beforehand.

#8 – Take Benefits of Blogs to Build Virtual Library

Arranging a personal blog or website gives educators a lot of freedom to build academic credibility. They can update their academic work and other lecture videos that enable students to take data as reference material for their studies.

#9 – Let Students Learn from Social Networking

Social media devotes great knowledge opportunities through social networking. Students can be motivated to build networks to benefit from professional help in their pursuits.

Similarly, Professors can also pertain with the students and enable them to identify suitable job vacancies and can find relevant alliances for their future profession.


As social media networks upgrade in schooling networks, numerous beneficial tools will emerge that make learning a more enriching experience.  

Students today intimately pertain to social media in every aspect of life. If anyone is unaware of using social networks, you are pushing away a lot of potential audiences. Using it in educational institutions can prove to be a positive measure.

The benefits of social media in education entities are many. The above-given are just exceptional. Social media sites assign enormous opportunities for communication between peers and teachers. 


Written by Zaib Un Nisa

I'm a freelance content writer. My niches include health, food, fitness, travel, celebrity. I'm equipped with good writing skills, and I'm willing to explore new niches as well.

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